List of products by brand PODERI LUIGI EINAUDI AZIENDA AGRICOLA SRL

A few lines are enough to outline the figure of Luigi Einaudi, historic founder of the winery that bears his name, as well as the first democratically elected President of the Republic.

In that fruit cut in half there was pragmatism, sobriety and Piedmontese parsimony, the attachment to his peasant origins that distinguished him throughout his life.

But Einaudi was also an economist: when in 1897, young and without means, he purchased his first farm in San Giacomo a Dogliani, it was not just nostalgia for the past and his own origins.

He was convinced that agriculture would bring Piedmont out of the crisis of those years.

Relaunching and growing the Langhe area would have improved the lives of the people who lived there.

The history of the Poderi is a family history.

It is said that Luigi Einaudi never missed a grape harvest, even in the long years he spent in Rome, as governor of the Bank of Italy, Minister and President.

After him, his second son Roberto took charge of the company, born in Dogliani, in the Cascina di San Giacomo. During his high school years in Turin, he came into contact with important figures of the time - Pavese, Bobbio, Mila - who profoundly influenced his growth.

A mechanical engineer, he began a promising career in the steel industry and was among the founders, with Agostino Rocca, of the Techint group. But the bond with Dogliani was never interrupted: he dedicated commitment and energy to his beloved land, he was always a point of reference for the family and the company, the silent engine of its renewal.

His nephew Matteo remembers him as an eternally optimistic, curious and passionate man, confident in man and his ability to achieve everything.

At the end of the 80s Paola, Roberto's daughter, left Milan and her business and moved to Dogliani together with Giorgio Ruffo, her lifelong partner, to assist her father in managing the farms. With tenacity, enthusiasm and important investments, she relaunched the historic brand, achieved new commercial successes and improved the quality of her wines, which with her became extremely elegant, maintaining the typical nature of the territory.

He strengthened the foundations of the company and created an excellent working group, still today the greatest asset of Poderi Luigi Einaudi.

He loved his land and the village people and played an active role in the Dogliani community. According to her son Matteo, Paola was "the one who treasured the values of the family, the countryside and the land".

Today at the helm of the Poderi is Matteo Sardagna, Paola's son, with a Steiner education and a degree in architecture.

The long stays in the Langhe, the walks as a child among the vineyards, with his grandfather Roberto, have sedimented in him the love for the land "to the point of becoming an obsession, a true sentimental rooting". Passionate about the history of art, especially modern and contemporary, Matteo has absorbed the values, passions and traditions of his family: an important legacy that he is committed to valorising, taking up the challenges of globalization and transforming the Poderi Luigi Einaudi into a brand recognized in the world.